Casualist is a BRITISH golf lifestyle brand blending culture, modern heritage and performance-inspired simplicity.


I supported the founder during the brand’s early development by analysing the market, building communication foundations, and initiating outreach strategies across PR, retail and content.

Market & Competitor Research

  • Full analysis of the golf lifestyle landscape

  • Mapping competitors by price point, positioning and visual identity

  • Identification of key retailers, pure players and potential stockists

Brand Communication & Founder Positioning

  • Opening and structuring the founder’s LinkedIn presence

  • Writing, planning and publishing posts to establish the brand voice

  • Helping articulate the ethos and narrative behind Casualist

PR & Gifting Strategy

  • Ideation of PR angles and content themes for gifting campaigns

  • Recommendations for packaging, messaging and brand storytelling

Retail Outreach & Prospection

  • Research and qualification of potential retail partners

  • Drafting and sending cold outreach emails & messages