SELECTED PROJECTS
Cosmic Goddess
Brand creation for Caroline Receveur
Building a wellness-oriented brand from scratch — including concept, visual direction, storytelling and first product identity.
My role :
Brand creation & naming concept
Tone of voice + storytelling system
Visual identity (color palette, logo direction, brand mood)
Product concept & packaging ideas
Launch content direction + creative assets
Victor Bosoni
Athlete Management & Brand Development
Supporting an elite ultra-cyclist in building his career, narrative and long-term partnerships.
My role :
Athlete management & partnership strategy
Sponsorship outreach, negotiation & follow-up
Media kit creation & brand positioning
Content & visibility roadmap
Casualist
Market Research & Brand Development
Supporting a British golf lifestyle brand by shaping its early foundations through market analysis, communication, PR concepts and retail outreach.
My role :
Competitor & market research
Mapping retailers, pure players & potential stockists
Founder LinkedIn communication & content
PR & gifting ideas for brand awareness
Retail prospection, outreach emails & first connections
Siving Sisters
Creative Production & Content Systems
A real-estate coaching duo scaling their online presence through clear storytelling and consistent content.
My role :
Editorial strategy & Instagram content system
Production support (15 pieces/month)
Creation of series (“Journal intime d’une investisseuse”)
Brand consistency & continuous creative direction